Girl crush: Bettina Looney

With a new title as the fashion influencer of the year by Cosmo Magazine, Bettina Looney is THE it girl to look out for. The London based fashion influencer and personal shopper has a unique sense of style we couldn’t help but full in love with which is always so up-to-date yet true to self. We had the chance to sit down with Lonney and talk about fashion, career, style and everything in between. As told by Bettina:

How would you describe your style?

Adventurous and quirky

From where do you get your inspirations?

At the moment, loving a bit of that 70’s style

 

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@bettinalooney

You won the fashion influencer of the year award by Cosmo magazine which is such a tremendous honor. Can you Tell us how it feels?

It was such an honor to be chosen for this award and I felt very grateful that I was even on the list as one of their nominees. Love that it gives me the ability to keep using my platform to show that hard work really does pay off!

 

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They say that with great power comes great responsibility. Do you feel more pressure now that you won to keep up with the expectations?

I don’t think that winning something needs to bring on any pressure at all. I think it’s given me the ability to use my platform for good and to also have a wider audience to send that message along to!! At the end of the day, we should look at our platforms as something fun while sharing what we love and do each day to others. It shouldn’t add any pressure because if that is the case, what’s the fun in that?

 

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As a personal shopper, what do you think are the most common mistakes women do while building their wardrobe?

As a woman and speaking from experience, we tend to buy without thinking about what it is that we actually need in our wardrobes! I always try to go through them and show clients what they are actually missing and to start from there, because then it makes it easier to eventually splurge on the things you love!

@bettinalooney

 

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Being a personal shopper and an influencer means that you are continually exposing to new collections, brands, and trends. It can be overwhelming. How do you stay true to your style and aesthetic?

If anything it allows me to be able to express myself more and show my true aesthetic because we are able to have access to these amazing pieces in the fashion world. It’s a very special thing and it’s great to be able to be given the ability to style and showcase these pieces to our clients each season!

@bettinalooney

 

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What is your favorite part about your job?

The women I surround myself with and get to work with!! They are all so beautiful and inspiring!!

 

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You recently moved into a new place. How do you plan to decorate it?

Still in the process but it’s quite funky, you’ll have to come by and check it out next time!!

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Some new some old 🎨

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From the outside, it seems like you have the perfect job. What would you say is the hardest part about it?

The hardest part about my job is actually taking some time to shut off!!

You recently launched a capsule collection with the jewelry brand ‘By Alona’. Many fashion bloggers and influencers had used their knowledge and exposure to shift into designing. Is it something you see in your future?

TBD

If you were not in the fashion what else do you see yourself doing?

Something with animals or nonprofit work, most likely in South Africa

Did you ever wear an outfit and regret that you had once you saw it in pictures?

I normally try to wear the things I would wear on an everyday basis to avoid this, but yet this has happened a few times haha

The fashion industry is full of bloggers and influencers. What would you recommend to someone who is looking to make it in this industry?

Use your platform to express good, because it will always come back to you, and always be yourself! It’s a space to express what YOU love, so always do what makes you the happiest at the end of the day.

 

 

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Are you more of a shoe person or bags?

Shoessss

 

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What are your favorite Instagram accounts?

@Vibes, @Dinosaurdesigns_international, @Dream_Casa, @Milkdecoration_magazine, @Ines Longevial, @Mignonettetakespictures.

What is your favorite vacation spot?

Italy

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vintage @versace

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What are you planning to purchase next?

A.W.A.K.E.’s entire SS18 collection. JK, but if I could I would 🙂

What are your future professionals’ goals and what should we expect seeing from you?

I am creating a space for all women to be able to shop and feel comfortable and safe while doing so and showing that almost anything and everything fashion related is accessible through us!

@bettinalooney
@bettinalooney

 

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