There is a clear connection between art, fashion and interior design. Each field takes inspiration from the others and the correlation is natural and obvious. Over the past year, we could witness an increase in the integration between these three areas.
More and more fashion brands present their collections or runway shows within art venues or museums and fashion brands are opening their own home décor combining art in their display of designs. Showrooms and fashion brands display their clothes while placed together with art objects and they sometimes even host art exhibitions. The most prominent proof of this trend can be found in many Instagram accounts of jewelry and bags brands as well as bloggers who combine esthetic art pieces in their feeds.
While there is a heated discussion on whether fashion and home décor can be called art, the influence of artists and their work on fashion design and home styling is unquestionable.
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In 2019, several runways show took place inside art venues and museums such as the Dundas Spring 2019 at the Musée Bourdelle and Ambush spring 2019 in the courtyard of the Atelier Brancusi. We could also see Bvlgari presenting their “Wild Pop” high jewelry collection at Villa Franesina and there was no way of ignoring the artsy collaboration between Sophie Bille Brahe X Georg Jensen at Copenhagen fashion week presented in the Thorvaldsens Museum.
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for its men’s spring/summer 2019 show, Prada has again collaborated with AMO, the exhibition space is treated as an architectural field divided into a series of squares. The guests were asked to take their seats on transparent inflatable stools, first produced in the 1960s by renowned Danish designer Verpan Panton.
Another interesting dialogue between art and fashion took place at the Toteme fall 2018 show, which presented the collection at Bukowskis auction house where Elin Kling and Karl Lindman’s presentation made a clear connection between Swedish fashion and design. The looks were presented among an exhibition which featured the work of two Swedish sculptors, Eva Lange and Eric Grate.
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Lately, we see more and more fashion brands which launch home design lines. While brands like Fendi, Missoni and Armani have been in the game for a quite some time, new fashion houses have begun to open their own home décor departments and present art pieces as well. Fashion and art do not exist in two different spheres but rather live in symbiosis with other worlds of content and together form what is called the “style in context” trend. The Line is a great example of a modern design store that carefully selects items from the worlds of beauty, fashion and home and places them in context to offer a unique and comprehensive shopping experience.
Last April 2018, Louis Vuitton showcased its Objets Nomades collection at Palazzo Bocconi in Milan. An exclusive preview of the first Louis Vuitton Les Petits Nomades collection was presented: elegant and sophisticated decor objects created by some of the Objets Nomades designers.
New brands are expanding the very definition of a “store,” creating innovative experiences that are setting the bar for the future of physical retail. Some stores and showrooms showcase their goods as if they were a part of an art exhibition, while every store has its own visual concept. From high fashion flagship stores to bohemian downtown boutiques, the display windows feature a vibe of museum esthetics as much as they present what’s for sale. The furniture and the art pieces are cohesive, they tell a story and they sell a concept along with clothes that emphasize the brand’s spirit.
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Rosie Assoulin draws inspiration from the Amphora – a tall Ancient Greek ceramic container – to create this sculptural woven-straw bag. She uses her bags to decorate her store as well.
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On the other side of this tangible showroom experience, you can also see many brands which try to provide the same experience by selling online designs via their Instagram feeds and combining colorful paintings that fit perfectly with the brand’s color palette or with minimalist amorphous line arts. You can also see ancient Cycladic pottery mixed with 20th century sculptures, as part of the photo shoot styling or just aside the displayed product. Sometimes even unique home decor pieces are used to upgrade an account to a more artistic level.
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The Row, a pioneer in art and fashion combinations, maintains a very inspirational Instagram account. It is basically a mirror of what the brand represents. In fact, when browsing their feed, there is no indications of fashion at all, but rather photos of illustrations, painting and sculptures. This modern fashion house succeeds in expressing, more than any other brand right now, the interaction between fashion, architecture and art.
Fashion bloggers have started to share their home design preferences and inspirations which is so refreshing and makes us want to purchase not only what they wear but also the sofa they’re sitting on at home.
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Pernille Teisbaek, who wrote the book “Dress Scandinavian”, offers professional tips on how to achieve the Scandi minimalist wardrobe and lifestyle and provides a glance into her street style look and her modern Copenhagen flat.
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