Girl crush: Noor De Groot

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How would you describe your style?

I would describe my style as vintage with a touch of rock ’n roll. I also love to wear colors and a lot of accessories.

 

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What are your favorite Instagram accounts?

@chiaraferragni @emrata @haileybaldwin

Have you ever worn an outfit which you regretted once you saw how it came out in the pictures?

Yes, I have so many times! When (Instagram) shooting I always take different options with me, because you never know what an outfit will look like on picture. Sometimes when I can’t decide between two pairs of shoes or different bags, I take both options and will check what’s best on camera!

What would you say to someone who is looking to make it in this industry?

Try to find your own USP and stick with it! There’s so many people copying others which is not interesting at all. And don’t be afraid to follow trends, but always stay true to yourself!

 

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Credit: Noor De Groot

What is the best part of your job?

I love so many things about my job but if I have to choose one it would be the fact that I get to travel so much and get to see the most insane places!

 

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From the outside, it seems like you have the perfect job. What would you say is the hardest part of your job?

As much as I love traveling, it also can be really difficult to be so far away from home. Especially when I can’t take Olivia with me. I hate the feeling of leaving her behind. She is still so young and I constantly feel she needs me around.

You studied Museum studies, how did you discover your passion for fashion?

I’ve loved fashion since I can remember I’m on this planet! I just love to express myself through colors, fabrics, accessories and so on.

Credit: Noor De Groot
Credit: Noor De Groot

From where do you get your inspirations?

From traveling! Getting to see the most beautiful places, connect with new cultures and meet new people inspires me so much!

Do you have a brand you wish to collaborate with?

I have collaborated with some amazing brands I’m a huge fan of, like Louis Vuitton and Tommy Hilfiger. Chanel is on top of my wishlist!

 

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As someone who has traveled all over the world, what is your favorite vacation spot?

Los Angeles for sure! Because it’s so child-friendly and we love the ultimate Californian vibe! We always end up eating at Tony’s Taverna in Malibu but we’re also always in for In-N-Out burgers and fries! We love hiking up to the Hollywood sign and visiting the nice beaches in Malibu and Santa Monica. Especially at sunset. Also, it’s the best place to go shopping because of the many malls. Last but not least, since I’ve studied Museology I love visiting museums! Last April when I was in LA for Coachella I got to see the Yayoi Kusama’s Infinity Mirror Rooms in The Broad museum. It was so creative and beautiful!

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What is your dream destination and why would you like to visit that place?

I would love to visit Bhutan, a country in South Asia located in the Eastern Himalayas. It just looks so magical, peaceful and mysterious. I would love to get to know the culture and see the beauty of this country.

 

 Can you share a packing advice? What is your must have item you can’t travel without?

Since I travel so much, I have learned how to pack my suitcase in the most efficient way. The best advice I can give, is to plan your outfits ahead. This way you won’t carry items that you eventually won’t be wearing and it makes it a lot easier on your trip too, since you don’t really have to think about what to wear! One thing I always need to carry with me is my laptop.

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You have a busy schedule, how do you manage your career with your family life?

When at home, I schedule in ‘Olivia time’. On a free night, after dinner, I have my Olivia time and I won’t get back to work until she’s in bed. Sometimes when I’ve been traveling without her I take an afternoon off for some Olivia time as well! When traveling for more than 3 days I have this rule that I take Olivia with me if I can. When she was only a few months old we took her to Los Angeles and New York for a few weeks and from the beginning she didn’t care if she was sleeping in her own bed or on my lap in an airplane. We’re quite easy going and I believe that is one of the reasons why she is so relaxed. I’m so happy that worked out so well! Sander and I travel together very often and when we get to take Olivia and Sander’s daughter Bibi during school holidays, we always have the best time!

Do you and Olivia have any disagreements regarding her outfit?

No, we don’t actually! Me and my boyfriend Sander do, he likes her in bold boyish outfits which I do not approve. I’m not sure if he pretends to like them just to annoy me.. haha!

Credit: Noor De Groot
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Who is your favorite fashion blogger mom?

Chiara Ferragni! I’ve always loved following her but since she’s a mom to now, I love her content even more!

Tell us about good place to eat in Amsterdam?

I love The Duchess and George Café!

Credit: Noor De Groot

What is your favorite Dutch brand (beauty, fashion)?

I’m proud to say that we have a lot of great Dutch brands. But one that stands out to me is LoveStories. It’s a lingerie brand that makes the type of lingerie that makes you feel beautiful, minus the discomfort. Their collections always have a mix of the cutest prints and patterns.

Credit: Noor De Groot
@queenofjetlags

You have your jewelry brand “Somewhere Someday” and your pajamas collection with Monica Geuze “Monica & Noor”. What are you planning next?

Continuing building the brands! I love sharing my creative ideas with the world and making products is a new way for me doing so. The feedback has been amazing and I can’t wait to share more!

 

Credit: Noor De Groot
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