The Colors Everyone Needs In Their Beauty Bag

Seasons will change, our looks may evolve and trendy products can grow up, head off to school, and become chic classic trends; but, one thing remains the same: There is a perfect color palette that everyone needs in their beauty bag. 

We like to think our beauty bag philosophy is simple and multitasking. So we require mobile looks that embody a utilitarian spirit, whisper romantic and are functional at their core. With a “less is more” makeup mantra, soft neutrals, delicate lashes, graphic liner and glossy eyes are among some of our most loved looks. While understated neutrals reign versatile, makeup often thrives in unexpected pops of color.

All of the products below are some of the most iconic, cool-girl essentials and are total beauty must-haves. You probably even call one or two of these your own. Even the beacons of chic beauty products do not stand up to these veteran go-to’s that everyone needs in their day-to-day carry-alls to create the perfect colormap.


Glossy Neutral

Effortless washes of color on your eye (and cheeks) have never been easier. Dewy products are in, with added bonus points for skipping a brush to apply. Have fun swirling your finger into these glossy watercolors.


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Surratt, Lid Lacquer
Jillian Dempsey, Lid Tint Satin Eye Shadow

Shimmering Bronze

A creamy bronze that’s light enough to be used as a highlight, as a subtle contour or just as a beautiful bronzer will be sure to outlast the rest. Go all-in with this type of legacy product.



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Soleil tan de Chanel, Bronzing Makeup Base
RMS Beauty, Luminizer x Quad
Kosas, Color & Light


Your Nails But Better Pink

Nail trends may come and go, but the perfect nude–closest to your skin tone–will always be in style. This eternal trend can be dressed up or down and it elongates your hand for an effortless look.


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DIOR VERNIS, Couture color, gel shine, long wear nail lacquer
Le Vernis, Longwear Nail Colour

A Pop of White

White eyeliner is this year’s biggest makeup trend and when it comes to pulling it off, it pops on many different skin tones.

Stylo Yeux Waterproof, Long-Lasting Eyeliner
DIORSHOW ON STAGE LINER, Felt-tip eyeliner

There is always a thrill at the opportunity to try new trends, but a consistent palette will be your foundation for a strong beauty bag!


Author: Gabrielle Rizzo